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The No BS Startup Guide. Every channel, template, and SOP in one place.
30+ acquisition channels. 100+ templates and scripts. The exact step-by-step instructions for getting from 0 to your first 1,000 customers.
Regular $179. $53.70 with code NOBSPATRON at checkout (70% off).
30-day money-back guarantee. If it's not worth 10x the price, ask for a refund.
Get the No BS Startup Guide →
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This is your companion workbook for the No BS workshop "How to Get Your First 1,000 Customers." It walks you through defining your ICP (Ideal Customer Profile) and the 12 channels that actually work for going from 0 to 1,000. Use it during the workshop or work through it on your own. Duplicate it to your workspace so you can fill it in.
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During the workshop. Follow along on each channel page. Take notes. Don't try to fill everything in live. You'll do that after.
After the workshop. Run the ICP worksheet (15 min). Pick the 3 channels most likely to fit your business. Do the take-home activity for each of those 3. That's your starter pack for the next 30 days.
Duplicating. Click "Duplicate" in the top-right of Notion. The whole workbook (home + 12 channel pages) becomes yours to edit.
If you skip this, every channel that follows is a lottery ticket. Spend the time here.
ICP stands for Ideal Customer Profile. It's a one-sentence description of the kind of customer you're trying to win.
It's not a persona ("Marketing Mary, 35, two kids, drinks oat milk"). It's not a target market ("US-based SaaS companies"). It's a tight description of WHO has the problem you solve, badly enough to pay you to solve it.
A useful ICP definition has 4 parts: